For years we have created a superior frozen Pasta Sauce, however this has proven to be a liability for many retailers that have been interested in carrying our products in their store. We want to make it as easy as possible for you to purchase, prepare and enjoy our delicious Italian sauces, so having our products in your local grocery store is a must. This is why we have decided to transition to a shelf stable Pasta Sauce. This shelf stable formulation will still have the same great taste and old-world Italian flavors that you’ve come to expect from us. We will always provide all-natural, GMO-free, gluten-free, vegan, and vegetarian friendly sauces.
Next, after a in-depth analysis of our customers’ purchasing behaviors and by simply seeing which products were most popular over the past year, we’ve reached a few other conclusions as well. We currently have two sizes available in each variety, however with the launch of our shelf stable sauces, we will migrate to one size only. Not only will this will ensure we have sufficient space to store inventory for all varieties to fulfill both retail and wholesale orders in a timely manner, but it will allow us to decrease our operating and shipping costs.
Finally, because our sauces will now be shelf stable, we are also transitioning from our original plastic jars to the industry standard glass jar. We initially decided to use plastic jars as they handled the extreme cold temperatures better than glass. However, in an effort to continue our sustainability efforts and reduce our carbon footprint as a whole, glass packaging is a better choice environmentally, if it is recycled properly.
Beginning today, the remaining inventory of our frozen Pasta Sauce will be highly discounted until it is gone. Additionally, our new shelf stable Pasta Sauces are available to purchase and will begin shipping on October 1st. Along with the launch of these new products, our website has a new look and improved design.
As a small business, it means the world to us that you are among those that have supported us since the beginning. We always strive to go above and beyond in any way that we can to show our appreciation of you and your continued support. We hope these changes will be beneficial to you as well, and we are optimistic this will put us on the right path for the future.
Thank you for listening, and thank you for supporting our family business.
President, Nonna's Signature Sauces, LLC.